The first Monday of the 115th Canton Fair has come to an end and the second phase will be completed on April 23. According to the Canton Fair data, the number of buyers attending the conference increased compared with last autumn, which is close to the number of spring fairs in the same period last year. However, the turnover of Minmetals Chemicals and machinery and home appliances fell slightly compared with last year's Spring Fair. Among them, the proportion of brand exhibition area is small, but the turnover has increased significantly.
Brand contribution
The first phase of the Canton Fair project is mainly based on machinery and home appliances. As of April 18, the cumulative turnover of machinery and home appliances of the Canton Fair was US$12.49 billion, a slight decrease of 6.1% compared with the same period last year.
Although the mechanical and home appliance brand booths accounted for only about 20% of the total number of booths, the turnover of brand enterprises reached US$7.03 billion, accounting for 56%. Among them, Midea Electric, Chigo Air Conditioning, Haier Group, Galanz, Hisense Group, Hisense Kelon and Xinbao all broke through 400 million in the first four days of the Canton Fair.
Fang Xueyu, deputy general manager of Hisense Group's international marketing company, said that during the Canton Fair, Hisense's overall performance was good, mainly based on old customers, mainly through the opportunity of the Canton Fair to renew and see new products. In addition, Hisense's export of multimedia products in the first quarter increased by over 80%, and the performance in the second quarter is expected to be better due to the influence of the World Cup.
However, in detail, the overall turnover of home appliances is not ideal. According to statistics, the turnover of home appliances in the Canton Fair was 4.67 billion US dollars, down 24.7% from the same period last year. Among them, the increase of electric fan, vacuum cleaner and electric water dispenser reached 40.0%, 24.8% and 57.7%, respectively, and the air conditioner and washing machine decreased by about 28%.
In terms of Minmetals Chemicals, the turnover of brand exhibition areas also increased significantly compared with last autumn. As of April 18, the Minmetals Chemical Industry Museum had a total turnover of 2.9 billion US dollars, an increase of 7.7% over the autumn fair last year, and a 7.5% decrease from the Spring Fair last year. The total export volume of the Minmetals Chemical Industry Pavilion brand exhibition area was 630 million US dollars, which was higher than the autumn fair last year. 14.1%, down 14.0% from the spring fair last year. Among them, the construction and decoration materials turnover was the largest, at $320 million, an increase of 20.1% over the autumn fair last year.
Asian and African buyers increase
According to the statistics of the Canton Fair, as of April 18, the total number of buyers has reached 101,200, which is nearly 10% higher than that of last autumn. It is close to the 103,300 buyers in the spring fair last year.
In the past two years, the structure of the Canton Fair buyers is changing, the traditional European and American markets are gradually decreasing, and the buyers in emerging regions are growing substantially. The data shows that in the Canton Fair, the number of European merchants dropped by 9.7% compared with last autumn, and the number of merchants in Oceania was almost the same. At the same time, the number of Asian merchants increased by 11% compared with last autumn; the Americas rose by 5.7%; Africa increased by 4,155, an increase of 53%.
In terms of the export of Minmetals Chemicals, Asia, the Americas and Africa all achieved growth, while exports to Europe were basically the same as those of the last autumn fair. Asia is still the main export market for Minmetals chemical products, with exports to Asia reaching US$1.01 billion, an increase of 15.7% over the previous year. For the Americas and Africa, the growth rate was 6.5% and 8.6%, respectively. Among them, the countries in Algeria, Angola, Congo, Guinea, Liberia and other countries experienced rapid growth and became a new market highlight.
Among the export turnover of home appliances, Europe and the United States are still the main force. Among them, the United States traded 1.19 billion US dollars, the EU turnover of 2.44 billion US dollars, and the ASEAN turnover of 1.08 billion US dollars. Wang Yuechun, head of Sichuan Changhong's overseas strategic development department, believes that in the past two years, the emerging regions have experienced rapid growth, but the market is small and the turnover is small. The European and American markets are large, and even if the growth rate slows down, it is still the focus of home appliance companies.